When looking at target audiences we must consider the groups that they can be categorized into.
This can include age, gender, social status, economic status, ethnicity, hobbies and interests e.t.c.
EXAMPLE: If I was writing about the audience profile/target audience/typical buyer for the magazine on the right I might suggest the following:
The target audience of this magazine is boys between the age of 7 - 16. The graphics and colours are bright, reds and blues which are masculine. The pictures and graphics are cartoon like which would attract this younger audience when on the shelf of the supermarket or shop. they would probably be from social grading C1 to D on the National Readership Scale below. The target audience would be from a range of ethnicities and their main interests would be football/sport.
Look up the National Readership Survey and use this as a guide then
look at the products below and see if you can identify the target audience:
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| Who is the target audience? |
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| Who is the target audience? |
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| Who is the target audience? |
| Who is the target audience? |
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