For the first part of Assignment 2, the Analytical Response, you should be comparing two of your band's/artiste's promotional media products. This could be a WEBSITE and an ALBUM COVER, a TELEVISION ADVERT, a VIDEO, a MAGAZINE ARTICLE (DO NOT pick an article that runs the band down!) or a POSTER.
You must EXPLAIN how the two different MEDIA PLATFORMS form a linked campaign for the promotion of the band.
REPRESENTATION
Write about their appearance and what they are wearing, how does this promote the band? Why have these choices been made? What are the CONNOTATIONS?
Write about what they say and how they behave. What type of person are they trying to represent?
INSTITUTIONS
Write about what the market strategy is (How are they trying to sell records? how are they appealing to the audience? Where and when will the products be seen (On which channels will adverts/videos be shown? How are the products SHAPED/DESIGNED to suit a particular MEDIA PLATFORM.
USE THE FOLLOWING TERMINOLOGY
DENOTATION, CONNOTATION, FONTS, COLOURS, DRESS CODE, FACISL EXPRESSIONS, AUDIENCE, GENRE, MEDIA PLATFORM.
Look closely and read the Exemplar Booklet!
No comments:
Post a Comment
Note: only a member of this blog may post a comment.