Yr 11 Assignment 2.

For the first part of Assignment 2, the Analytical Response, you should be comparing two of your band's/artiste's promotional media products. This could be a WEBSITE and an ALBUM COVER, a TELEVISION ADVERT, a VIDEO, a MAGAZINE ARTICLE (DO NOT pick an article that runs the band down!) or a POSTER.

You must EXPLAIN how the two different MEDIA PLATFORMS form a linked campaign for the promotion of the band.

REPRESENTATION

Write about their appearance and what they are wearing, how does this promote the band? Why have these choices been made? What are the CONNOTATIONS?

Write about what they say and how they behave. What type of person are they trying to represent?

INSTITUTIONS

Write about what the market strategy is (How are they trying to sell records? how are they appealing to the audience? Where and when will the products be seen (On which channels will adverts/videos be shown? How are the products SHAPED/DESIGNED to suit a particular MEDIA PLATFORM.

USE THE FOLLOWING TERMINOLOGY

DENOTATION, CONNOTATION, FONTS, COLOURS, DRESS CODE, FACISL EXPRESSIONS, AUDIENCE, GENRE, MEDIA PLATFORM.

Look closely and read the Exemplar Booklet!

Yr 11 Media Assignment 2.

Welcome back to your final year of Media Yr 11. It is important that you are working upon Assignment 2 and are almost ready to complete and hand in. You should be in th process of completing your MySpace page for your band/artiste. Your page should PROMOTE your band/artiste and you must compliment this page with either a STORYBOARD or SCRIPT of a television/radio interview with the band. If you are still in any doubts on either of these parts of THE RESEARCH AND PLANNING TASK please see me a.s.a.p. Re,member to provide some brief notes on this part of the Assignment summarising why your choices would successfully promote the band/artiste. please see example assignment contained in the Exemplar Booklet.

Work hard and good luck.

Year 11 Media Assignment 2 - Print

Hello Year 11, you are currently researching 'Newspapers' in order to produce your second piece of coursework. We will shortly be looking at 'Magazines' and you are advised to commence research using your blogsite to host your findings.

We are currently comparing how a story is reported in two different newspapers. We are engaged in a class exercise where the two stories should be mounted on paper and then annotated to display their differing properties. Your focus will include examining the headline; the subheading; how long the article is; the use of vocabulary to reflect the readership; the use of photographs and the overall presentational style used. You should also look for bias in line with the Institutions (owners of the newspaper) poilitical/cultural opinions.

Your research and findings should be typed up and hosted on your blospot e.g. The Newspapers we compared were The Daily Telegraph and The Sun (explain the readership that each newspaper has and it's political/cultural leanings)...continue to type up the similarities and differences that you discovered. The link below will provide access to a powerpoint which will be useful but it's important for you to show other research by keeping a record of the books and website links you have looked at. this research will greatly influence your overall mark.

www.worldofteaching.com/powerpoints/english/newspaper%20writing.ppt#267,12,TABLOIDLANGUAGE

Your Coursework Assignment 2 for Print is below:

Analytical Task: Compare one popular magazine or newspaper with its on-line equivalent.

Research and Planning Task: (You must completer both tasks below!)
Mock-up design for the front page of a daily newspaper or magazine or a mock-up design for the front page of an internet home page.

Devise a storyboard for a television or viral advertisement promoting the same magazine or newspaper you have created above. You can create your own name e.g. The Stun, The Daily Wail, Streetcrew Magazine. (See me for storyboards)