Yr 11 Assignment 2.

For the first part of Assignment 2, the Analytical Response, you should be comparing two of your band's/artiste's promotional media products. This could be a WEBSITE and an ALBUM COVER, a TELEVISION ADVERT, a VIDEO, a MAGAZINE ARTICLE (DO NOT pick an article that runs the band down!) or a POSTER.

You must EXPLAIN how the two different MEDIA PLATFORMS form a linked campaign for the promotion of the band.

REPRESENTATION

Write about their appearance and what they are wearing, how does this promote the band? Why have these choices been made? What are the CONNOTATIONS?

Write about what they say and how they behave. What type of person are they trying to represent?

INSTITUTIONS

Write about what the market strategy is (How are they trying to sell records? how are they appealing to the audience? Where and when will the products be seen (On which channels will adverts/videos be shown? How are the products SHAPED/DESIGNED to suit a particular MEDIA PLATFORM.

USE THE FOLLOWING TERMINOLOGY

DENOTATION, CONNOTATION, FONTS, COLOURS, DRESS CODE, FACISL EXPRESSIONS, AUDIENCE, GENRE, MEDIA PLATFORM.

Look closely and read the Exemplar Booklet!

Year 11 Media Assignment 3

Yr 11 should be well into the planning stage of their Music Video Production. Don't forget to keep your notes, even if you do not use an idea, you can use them in your evaluation. Remember you can hand in up to 12 pieces of notes to show your research and contribution to the group.

You should have identified a song you will use and have a copy of the lyrics. Next you should have identified stereotypes of this genre and be thinking about using some within your video. have you already devised a storyboard? If not you need to do this and get a script together that dictates the action. the more that you achieve in the planning stage will mean the less problems encountered in the practical production.

Good Luck. Some help on the links below. Google 'How to make a music video' and you will be amazed at the amount of info out there.

www.musicians.about.com/od/musicindustrybasics

www.musicbizacademy.com