Audience Link

Try using the following link to help you write in more detail about the audience for your film.

AUDIENCE

Good Luck.

Assignment 2 Cross Media Study

SJW – AQA Moving Image

Assignment 2: Cross-Media Study

In this assignment you will show your knowledge of how films are promoted through two different types of media. You need to use a case study of a film and know the film in detail. Your analysis can be in continuous prose, bullet points, charts, annotations or a combination of these to total 900 words.

After you've chosen a film to follow respond to the questions below:

Your chosen film

Institution (100 words)

1.    Who is the audience and how would the film appeal to its audience?

2.    Who financed, scheduled, produced and distributed the film?

3.    Is it a big company and does it make a difference if you have a bigger budget for promotion?

Representation in the poster and trailer (500 words)

1.    What are the typical codes and conventions and do they follow them? Think about film and print language.

2.    Is there a clear link between the poster and the trailer?

3.    Which groups of people are being represented in the trailer and the poster? Women? Men? How are they being represented (use evidence) and is it stereotypical?

Film promotion (300 words)

1.    Discuss if it is a successful campaign.

2.    Why is film promotion important?      

3.    What is synergy (mutual promotion) and why does it help?

Your campaign

Explain your own poster and trailer storyboard (100 words)

1.    Refer to some of the conventions used in your poster and storyboard.

2.    Comment on how you have represented groups of people in your work.

3.    Comment on institutional features – the studio you picked, the labelling you have used, if you have picked stars to help promote your film.

4.    Is the campaign coherent for the audience – does it have links between the poster and the storyboard?

5.    Who is the target audience and how will they use/consume this film and its promotional material?

Make sure you use terminology and be precise in your language – proofread!

This analysis is marked out of 20. A top grade would:
Produce convincing and effective analyses of media texts. Media terminology is used extensively and well. The nature and impact of media representation is explored convincingly. There is a convincing and clear understanding and appreciation of institutional aspects of media production. Responses, including the explanation, are well written and well structured.